Between platform fees, ads, pricing controls, and algorithms that decide who gets visibility, brands often lose nearly half of every sale. Less margin means less room to pay living wages, offer benefits, or invest back into better products. Convenience has a system behind it and that system isn’t neutral.
This episode pulls back the curtain on where your money really goes and why buying direct can make a bigger impact than most people realize.
Listen to the full conversation on Activate & Illuminate and decide where you want your dollars to land.
#WhereYourMoneyGoes #AmazonTruth #SupportSmallBusiness #FounderLedBrands #ConsciousConsumption #EthicalBusiness #ActivateAndIlluminate